Digital Marketing Services

Nov 28, 2015

Marketing Has Changed…

Once upon a time, businesses could rely on their local Yellow Page, newspaper, or radio ad rep to drive new leads and clients through their doors. And if they offered a valuable product or service and treated their customers with respect, their business would grow.

Now, just a year or two ago, Google adwords was the magic to traffic and new clients. Then Facebook ads, then Twitter, and then Pinterest and … yes, it just keeps changing.

The “Yellow Pages” days are long gone.

Today, businesses are forced to navigate dozens of different channels to both acquire and communicate with new customers and existing customers, and needless to say…

Even ordinary companies need to…

  • Leverage new media channels such as Facebook, Google, Twitter and YouTube to acquire new customers and clients…
  • Architect “conversion funnels” that seamlessly and subtly convert strangers into leads, leads into customers and customers into solid fans of your brand…
  • Establish a “value first” content marketing strategy that enhances brand authority and generates free, organic traffic…
  • Build and monetize large email subscriber lists…without resorting to spammy tactics…
  • Engage with customers via social channels such Facebook, Pinterest and Twitter to grow a brand’s reach and credibility…
  • Optimize search networks like Google, Amazon, Pinterest and Yelp, so the brand can both be found and accurately represented.
  • Track and measure the ket metrics that matter, so decisions can be based on data, not hunches…
  • Run split-tests that improve conversion rates and reduce acquisition costs over time…

TODAY we need to integrate, partition and strategize because it is no longer the wild west. It’s time for strategies that work.

Call us at +1 (209) 920-7088 to tap this expertise.

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